"Brawny Man" is making way for "Brawny Woman."

And, the new paper towel spokesperson happens to be from Fort Collins, Colorado.

According to our Townsquare Media co-workers in northern Colorado, Dr. Patty Lopez is originally from New Mexico and currently works for Intel.

In addition to switching from a male spokesperson to a female, Brawny is launching a #StregnthHasNoGender campaign.