If you want to show tough, rugged, strong, then drive it through Togwotee Pass and Dubois landmarks like the Pinnacles and The Ramshorn.

A visit to the Ford website shows several outstanding Wyoming backdrops for this new big hunk o' truck. Including Wyoming ranching, more Wyoming ranching, back dusty roads with mountain backdrops, and parking up on rolling Wyoming hills. Lets not leave  out some big ol' Wyoming barns, some guys lifting stuff, and more work areas with snow topped mountains.

When it comes to selling tough and rugged, they know to come to Wyoming.